2022年商务英语中级考试阅读试题

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2022年商务英语中级考试阅读试题

　　无论是在学校还是在社会中，我们总免不了要接触或使用试题，试题有助于被考核者了解自己的真实水平。一份什么样的试题才能称之为好试题呢？以下是小编帮大家整理的2022年商务英语中级考试阅读试题，仅供参考，欢迎大家阅读。

2022年商务英语中级考试阅读试题

　　商务英语中级考试阅读试题篇1

　　第一篇：Speaking Your Customers’ Language

　　Modern international trading practices are highlighting the growing importance of language training

　　Modern-day business really does transcend national barriers. Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which is crucial to a company’s success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.

　　Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.

　　The value of effective communication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.

　　The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes to training of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes are effective only if they are relevant to a company’s broader, long-term needs. They should be regarded as an investment rather than a cost.

　　Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.

　　13 According to the first paragraph, improved communications have enabled companies to

　　A offer a wider variety of products and services.

　　B expand beyond their domestic markets.

　　C perform better than their international competitors.

　　D open more manufacturing facilities abroad.

　　14 Some companies have succeeded at an international level even though they have

　　A produced inferior goods.

　　B failed to adapt products for local markets.

　　C ignored the standards set by their competitors.

　　D reduced the standard of the service they offer.

　　15 Approaches to doing business vary between countries because of

　　A local economic considerations.

　　B the existence of cultural differences.

　　C strong wishes to remain independent.

　　D regulations about business practices.

　　16 The writer thinks that the use of modern technology will

　　A speed up the process of language interpretation.

　　B never replace the need for face-to-face interaction.

　　C help solve the problems involved in maintaining strong teams.

　　D not lead to greater communication between companies and clients.

　　17 A common weakness of training courses is that they

　　A are developed by the wrong team.

　　B do not give good value for money.

　　C are provided only if there is an immediate need.

　　D do not deal with a company’s specific requirements.

　　18 Why should companies do business in the language of the countries they are operating in?

　　A to prevent other companies taking their business

　　B to help them find new international partners

　　C to meet clients’ current expectations

　　D to become more aware of their competitors’ activities

　　第二篇：Japanese McDonald’s

　　If you always thought of McDonald’s as an all-American company it, may surprise you to learn that the king of McDonald’s franchises is named Fujita and that he doesn’t eat hamburgers. ____1____ By ignoring many of the customs of both his native and his parent company, Fujita has made McDonald’s the top fast-food business in Japan and has changed the face of franchising.

　　McDonald’s came to Japan in 1970 searching for a Japanese partner with whom to create a Japanese McDonald’s. Fujita was far from the richest potential candidate interviewed, but he was an eager entrepreneur who seemed willing to devote his energies to the new venture. ____2____

　　Almost immediately, however, Fujita began going his own way. The parent company recommended opening the first Japanese McDonald’s in the suburbs, where most American fast-food stores are located. Fujita had his own ideas. ____3____ He got his way, opened the first Japanese McDonald’s in a department store in Tokyo, didn’t spend anything on advertising. ____4____

　　McDonald’s learned its lesson from Fujita and has since opened inner-city restaurant around the world. ____5____ While the Japanese seem fascinated with western styles and tastes, they often don’t think of themselves as consumers of American products. So Fujita’s McDonald’s franchises play down their American origins, to the point where, according to Fujita, some Japanese who visit the United States are surprised to find that we have ‘Makudonarudo’, as the Japanese say it, in America too.

　　A. In fact, Fujita is unusual in many respects, and his uniqueness has made him very rich.

　　B. McDonald’s took a chance and chose him.

　　C. Fujita and McDonald’s continue to benefit from each other.

　　D. Other companies might learn from the way Fujita marketed McDonald’s in Japan.

　　E. Fujita likes to take credit for a rise in the average weight of his people.

　　F. And within a year he had broken McDonald’s world record for one-day sales: $14,000.

　　G. He thought the young pedestrians of Japan’s cities were more likely to give up Japan fish-and –rice diet for a hamburger than were the more traditional suburban dwellers.

　　H. But Fujita himself prefers noodles to Big Macs.

　　I. And the Tokyo McDonald’s that once caused an argument is now one of 500 that Fujita owns in Japan.

　　第一篇参考答案与解析：

　　《Speaking Your Customers’ Language》，说客户的语言。这篇文章强调了开发海外市场时说当地语言的重要性，层次清楚，答案也很明确。

　　13题，问根据第一段，改善的沟通能力可以使公司怎么样。答案是第一段的第二句话：Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale.感谢精密的IT和沟通系统，企业现在可以在一个真正的全球规模上开发它们的产品的市场。Globe是个关键的暗示，可以联想到海外市场。13题的B选项符合这个意思：在国内市场以外的地方扩张。A和C都没有提到，D不对，只说了可以在海外扩张，没有提到开更多的生产设备。

　　14题，说一些公司可以在国际水平上成功，即便是它们怎么样了。答案在第一段的最后几句：This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.这种新的哲学导致很多公司获得了海外的成功，它们当中的一些甚至提供了一些较差质量的产品。这里新的哲学是指前面提到的在特定市场上服务伴随产品才是至关重要的。答案A跟这一句的信息相吻合：成产次品。这里的inferior goods也就是原文的products of a lesser quality。

　　15题，问在不同国家做生意的方法不同的原因是什么。答案是第二段开头一段话：Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards.世界各地有着极端不同的期望、过程和标准。后面又提到了一句“You will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.” 你需要用不同的做生意的方式来与民族偏见和解。这一段整体讲的就是要克服沟通上的障碍，理解了内容不难作答，选B，原因是文化差异的存在。

　　16题，问作者认为现代技术的使用会怎么样。这题可能会选A，事实上这一题需要理解第三段的意思，答案不是某句话能简单概括的。前面介绍说新技术，比如视频会议和电子邮件，会使沟通过程更简单。并且语言翻译软件(language interpretation software)会帮助解决一些国际沟通问题。后面一个BUT，才真正揭示了答案，说在沟通过程中人的作用是至关重要的。“It is essential for managers to meet regularly with staff, customers and partners”，经理们定期会见员工、客户和合作伙伴是很有必要的，从这一句可以看出作者的真正态度，是B选项所说的“现代技术永远也无法替代面对面互动的需要”。不选A，是因为BUT后面才算是作者的根本观点，而且A的speed up并不能算是很准确。

　　17题，问培训课程的`一个常见弱点是什么。答案在第四段：Often, an urgent requirement has to be identified before training is authorised.确认有迫切的需要时培训才会被批准。从这一段后面的文字可以看出，作者认为很多公司的培训有些急功近利，可培训只有在和公司的长远需要相关时才是有效的。所以选C，作者认为缺点是只有马上需要时才会提供培训。这里的immediate need也就是前面说的urgent requirement。

　　18题，问为什么公司需要用他们工作所在国家的语言来做生意。答案在最后一段，也很明显。demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast.。客户要求他们使用母语，这些公司也意识到海外竞争逐渐激烈。还有最后一句：If not, someone else will.如果他们不说当地的语言，其他人会说的。意思就是如果你不使用当地的语言做生意，其他人会取而代之的。A选项完全符合这个意思：防止其他公司占领了他们的业务。

　　第二篇参考答案：DBGFD

　　商务英语中级考试阅读试题篇2

　　Banks and Banking : Other Bank Services

　　A modern bank provides many services other than checking accounts. ____1____

　　If you went to a bank to open a savings account, you would go through almost the same procedures followed in applying for a checking account. ____2____ Then you would be given a passbook in which your initial deposit would be recorded. All deposits and withdrawals from your account are entered into your passbook. ____3____ With a regular passbook savings account, you would be able to withdraw money wherever you needed it. All you would have to do is fill out a withdrawal order and present it, along with your passbook to the teller.

　　All banks pay interest on savings accounts. ____4____ Banks also pay interest at different times. ____5____ Suppose, for example, that on January 1, you deposited $ 1,000 in a bank that paid 4 1/2 percent interest semiannually. By July 1,you would have earned $ 22.50 interest. This interest would automatically be credited to your account; and of you left it in the bank, along with your original deposit, you would receive interest on $ 1,022.50 for the next six-month period. That is, your interest would be compounded.

　　A. But the majority of them pay semiannually, that is, every six months.

　　B. The interest rate varies from bank to bank, but the general range is from 4 1/2 to 6 percent.

　　C. This means that passbook contains an actual record of all transactions made and that you know the exact amount of

　　savings you have at any one time.

　　D. One of these is checking accounts.

　　E. First you would be asked to fill out a signature card.

　　F. But most banks pay interest at the end of a year.

　　G. One of the most important of these is regular passbook savings.

　　H. One can withdraw money whenever necessary.

　　答案：

　　1.G;2. ;3. ;4. B;5. A

　　商务英语中级考试阅读试题篇3

　　《SELL,SELL,SELL》

　　Last year over 13bn was spent on advertising in the UK and research indicates that most people will have seen 2m sales messages by the time they are 30. Advertising is big business and often acts as the interface between commerce and culture. While there are many adverts that just irritate, there are some that are miniature works of art. (0)... .The advertisers themselves believe they are delivering an important message because they are protecting and promoting a client's brand and extending greater choice to the consumer. (8).........Instead of being free, many TV channels would only be available on subscription packages of about 500 per month and newspapers might cost six times more than their present cover price.

　　There are many different models of advertising practice, but no one is precisely sure what makes a good advert. (9).........While some try to get you to buy a product, others, such as anti-smoking campaigns, aim to get you not to do something. Some adverts are not aimed at consumers at all, but at retailers, shareholders or employees. For example, manufacturers often advertise their products in trade magazines to reassure retailers that a new brand will be widely promoted. Petrol companies often choose to emphasise how environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. (10).........This is because petrol is regarded, in advertising terms, as a distress purchase. We get it because we can't do without it, not because we really want it. In general, however, the main aim of advertising is to attribute emotional qualities to a product in order to create an individual brand that the consumer can associate with.

　　Working out whether an advert has been successful is extremely difficult.(11).........For example, what persuaded them to buy a car? You cannot be sure whether it was the advertising, the price, the opposition's distribution, changes in the law or changes in consumer attitudes that was the determining factor. What advertising can't do is make consumers buy something they don't want. It can perhaps persuade you to try something once, but if you don't like what you get, you won't try it again.(12).........In other words, where there is no emotional engagement, such as a consumer's feelings about a bag of peas, beliefs are much harder to shift.

　　A Moreover, it is almost impossible to get people to change the way they view things they are indifferent to.

　　B Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.

　　C They don't, as the industry well knows, care enough to be brand loyal to such a product.

　　D Whether you accept this argument or not, you have to recognise that without advertising our world would be very different.

　　E The problem lies in isolating precisely what motivates people to behave in a particular way.

　　F This is partly because not all advertisements are designed to do the same thing.

　　G The production costs involved in these can reach higher figures than those for the average movie.

　　《Sell,Sell,Sell》，听名字像是跟销售有关，其实是关于广告的。广告的最终目的就是提升销售。第一段是总体讲述广告业的情况以及广告的作用。第二段介绍了广告的几种形式，不同的公司对广告的要求是不一样的。第三段讲怎么样才能打好广告，一不小心就容易让观众产生逆反心理。

　　答案解析

　　第八题，这一空的前后都是在讲广告的作用。前面说做广告的人认为他们是在传递一种重要的信息，因为他们保护并且提升了客户的品牌同时又给消费者提供了更多的选择。后面说要是没有广告的话，很多电视节目就不会免费，而且报纸会比现在贵六倍。从前后的信息可以看出这里是在讲广告的重要性，广告是必不可少的。D选项可以和这里的前后内容相吻合：不管你接不接受这个论断，你都得承认没了广告世界将大不一样。this argument是指前面广告商的那段话，而very different就是引出后面的电视不免费、报纸涨价等等。

　　第九题，这一段是讲广告的不同模式。第一句话就说广告有很多模式，但是没有人能够精确的确定什么才是好的广告。紧接着后面说了不同的广告有不同的目的和侧重点。从while some…的句式可以看出这里是扩展说明的，那么F空应该接一个过渡的句子，表示不同的公司对广告有不同的需求。选项F符合这一特点：这部分是因为不是所有的广告都被设计成干相同的事情。也就是说不同的广告会满足不同的需求。This是指代前面的no one is precisely sure。空格后面的扩展说明可以对应于do the same thing。

　　第十题，这一空前面是以汽油公司为例，说明这些公司的广告并不怎么强调个人品牌，他们更加看重的是整个大环境的友好。后面也是具体解释这一现象的原因。所以相应的第十空也是填入一个过渡句，前面的rather than to persuade consumers to buy an individual brand of petrol是一个暗示，这一空应该填入C：他们并没有像这个行业所熟知的那样看重对这种产品的品牌忠诚度。Brand loyal也就是buy an individual brand of petrol

　　第十一题，最后一段讲什么样的广告才能算是成功的。第一句就说评判很困难。11题空格后面是举例说明。what persuaded them to buy a car是一个关键的句子。因为没有办法判断到底是什么最终说服消费者购买，所以很难评判一个广告是否成功。11题选E，motivate是关键词，可以对应最后一段反复出现的persuade。

　　E选项的句子值得分析理解：The problem lies in isolating precisely what motivates people to behave in a particular way.

　　Isolating在这里不是形容词，孤立的，而是动词的分词形式，isolate此处的用法是：if you isolate an idea, problem etc, you consider it separately from other things that are connected with it。(isolate something from something)将…剔出(以便看清和单独处理)。

　　所以这个句子的含义就是问题在于准确的将人们某种行为的动机给剔除出来。

　　第十二题，这一空的前后都是在说客户对产品喜好的重要性。前面说if you don't like what you get, you won't try it again，后面说where there is no emotional engagement, beliefs are much harder to shift.。没有感情依赖的话，观念很难被转变。从前后内容来看，A选项最适合填入：另外，让人转变对他们不感兴趣的事情的看法几乎是一件不可能的事情。Change the way对应于shift，indifferent to对应there is no emotional engagement.

　　商务英语中级考试阅读试题篇4

　　Bill Gates, the billionaire Microsoft chairman without a single earned university degree, is by his success raising new doubts about the worth of the business world’s favorite academic title: the MBA (Master of Business Administration).

　　The MBA, a 20th-century product, always has borne the mark of lowly commerce and greed (贪婪) on the tree-lined campuses ruled by purer disciplines such as philosophy and literature.

　　But even with the recession apparently cutting into the hiring of business school graduates, about 79,000 people are expected to receive MBAs in 1993. This is nearly 16 times the number of business graduates in 1960, a testimony (宣言) to the widespread assumption that the MBA is vital for young men and women who want to run companies some day.

　　“If you are going into the corporate world it is still a disadvantage not to have one,” said Donald Morrison, professor of marketing and management science. “But in the last five years or so, when someone says, ‘Should I attempt to get an MBA,’ the answer a lot more is: It depends.”

　　The success of Bill Gates and other non-MBAs, such as the late Sam Walton of Wal-Mart Stores Inc., has helped inspire self-conscious debates on business school campuses over the worth of a business degree and whether management skills can be taught.

　　The Harvard Business Review printed a lively, fictional exchange of letters to dramatize complaints about business degree holders.

　　The article called MBA hires “extremely disappointing” and said “MBAs want to move up too fast, they don’t understand politics and people, and they aren’t able to function as part of a team until their third year. But by then, they’re out looking for other jobs.”

　　The problem, most participants in the debate acknowledge, is that the MBA has acquired an aura (光环) of future riches and power far beyond its actual importance and usefulness.

　　Enrollment in business schools exploded in the 1970s and 1980s and created the assumption that no one who pursued a business career could do without one. The growth was fueled by a backlash (反冲) against the anti-business values of the 1960s and by the women’s movement.

　　Business people who have hired or worked with MBAs say those with the degrees often know how to analyze systems but are not so skillful at motivating people. “They don’t get a lot of grounding in the people side of the business,” said James Shaffer, vice-president and principal of the Towers Per-fin management consulting firm.

　　1. According to Paragraph 2, what is the general attitude towards business on campuses dominated by purer disciplines?

　　A. Scornful

　　B. Appreciative.

　　C. Envious.

　　D. Realistic.

　　2. It seems that the controversy (争辩) over the value of MBA degrees has been fueled mainly by ______.

　　A. the complaints from various employers

　　B. the success of many non-MBAs

　　C. the criticism from the scientists of purer disciplines

　　D. the poor performance of MBAs at work

　　3. What is the major weakness of MBA holders according to The Harvard Business Review?

　　A. They are usually serf-centered.

　　B. They are aggressive and greedy.

　　C. They keep complaining about their jobs.

　　D. They are not good at dealing with people.

　　4. From the passage we know that most MBAs ______.

　　A. can climb the corporate ladder fairly quickly

　　B. quit their jobs once they are familiar with their workmates

　　C. receive salaries that do not match their professional training

　　D. cherish unrealistic expectations about their future

　　5. What is the passage mainly about?

　　A. Why there is an increased enrollment in MBA programs.

　　B. The necessity of reforming MBA programs in business schools.

　　C. Doubts about the worth of holding an MBA degree.

　　D. A debate held recently on university campuses.

　　答案：

　　ABDDC

　　商务英语中级考试阅读试题篇5

　　You have your dream interview lined up. Buthow do you ensure that you get the best possiblesalary?

　　While the pay for junior-level positions is typicallyfixed, mid- to senior-level employees and managershave more flexibility to negotiate their salaries. Hereare some tips from recruiters and human-resourcemanagers that can help improve your chances ofsnagging a high salary.

　　1. Research, research, research

　　To get a better salary, begin by figuring out what's the highest you can get. 'Do goodhomework on what are the prevailing salaries for a similar role in the industry,' says SanjayPandit, managing director of recruiting firm Manpower Services India.

　　This is easier said than done, because companies don't exactly publish their pay scales inthe newspaper.

　　Ask your friends or trustworthy colleagues about potential salaries for someone with yourrelevant experience and skills. If you are working through a recruiting company, they might beable to give you a range.

　　Finally, you can try using networking web sites like LinkedIn to connect with people in thefield or company you are applying to, who in turn could provide you with some guidance.

　　It might help to dig through the annual reports of the company you are applying to andread recent news reports, in order to figure out how the company is doing financially. A largerand more successful company can afford to pay higher salaries than a smaller or struggling one.

　　2. Curb your eagerness

　　As with any negotiation, if you convey your eagerness for something, you lose yourbargaining power. 'Whoever shows more interest always gets less,' says Sanjay Muthal,managing director of executive search firm NuGrid Consulting Pvt. Ltd., in Mumbai.

　　Candidates need to strike a balance between appearing interested in the particular job,and not appearing too eager.

　　Mr. Muthal advises talking about macro issues such as the role you're applying for andpotential responsibilities, rather than discussing the nitty-gritty of expected pay. 'If yougenerate a terrific impression, then salary follows,' he says.

　　3. Wait to be asked

　　Candidates should not begin the salary discussion because that makes them 'come acrossas being too money-minded,' says Zak Parker, regional HR director of North Africa, Middle East& Southern Asia for security services firm G4S PLC.

　　Wait for the company to start the salary negotiation. It might help to delay the discussiontill all interview rounds are over. The further along you are in the interview process, the moreinterested the hiring managers would be in you. That puts you in a better position to ask for ahigher salary, because the manager might go back to the human resources team or thebudgeting team to ask for more money for you.

　　Language Points:

　　Exam Focus:

　　(1)

　　A Ask friends for help.

　　B Digging through daily newspaper.

　　C Try to get connected with your recruitingcompany.

　　D Surf the Internet for more details.

　　(2)

　　A If you are interested in your job, you will be better paid.

　　B Eagerness is essential in that it gives your employer more pressure on salary issue.

　　C Make sure to get a job that you are interested in.

　　D Try to hide your feelings so as not to lose the bargaining power.