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2024商务英语初级阅读预测试题及答案
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商务英语初级阅读预测试题及答案 1
For each question 15 – 20 , mark one letter (A, B, C or D ) on your Answer Sheet for the answer you choose.
The Negotiating Table:
You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.
The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.
It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.
Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.
Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.
De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.
15 Dr Cohen treats negotiation as a game in order to
A put people at ease
B remain detached
C be competitive
D impress rivals
16 Many people say “no” to a suggestion in the beginning to
A convince the other party of their point of view
B show they are not really interested
C indicate they wish to take the easy option
D protect their company’s situation
17 Dr Cohen says that when you are trying to negotiate you should
A adapt your style to the people you are talking to
B make the other side feel superior to you
C dress in a way to make you feel comfortable.
D try to make the other side like you
18 According to Dr Cohen, understanding the other person will help you to
A gain their friendship
B speed up the negotiations
C plan your next move.
D convince them of your point of view
19 Deals sometimes fail because
A negotiations have gone on too long
B the companies operate in different ways
C one party risks more than the other.
D the lawyers work too slowly
20 Dr Cohen mentions children’s negotiation techniques to show that you should
A be prepared to try every route
B try not to make people feel guilty
C be careful not to exhaust yourself
D control the decision-making process.
商务英语初级阅读预测试题及答案 2
Questions 8-12
l Read the text below about work uniforms. l Choose the best sentence from the opposite page to fill each of the gaps. l For each gap 8-12, mark one letter A-I on your Answer Sheet.
Altered Images
We have teamed up with The Career and Workwear Show to find the best-dressed organization. Two hotel groups and a management center have made it to the shortlist.
Uniforms project an instant image about a business, as well as creating a team spirit among staff. Choose the wrong workwear and you risk upsetting your customers and employees.
Three entrants have been shortlisted in the competition to find the best-dressed business: Country Hotel Group, Goring Residential Management College and Major Hotels. (example)
A detailed entry form set out to discover the thought processes the entrants had used before they selected their new uniforms. (8) ____. In addition to price and style the judges wanted to know how the organisation introduced the new look and what lessons it had learnt.
The Country Hotel Group was looking for a uniform that was comfortable to wear and presented a relaxed country image to guests. The firm admits to placing a great emphasis on the clothing and appearance of its staff. (9) ____. A brief was issued to a number of companies who then had to present their ideas in a fashion show format to 50 employees. After the design was chosen, one hotel tried out the uniform for three months. (10) ____
The aim of the new uniform at Goring Residential Management College was to make staff instantly recognisable to course participants. The chosen design from Classy Rags established a clear corporate image at the college. There were many different outfits but only three fabrics had been used throughout the range and therefore the uniform was easily recognisable. One of the judges in the competition, fashion journalist Sally Bain, was also impressed with the value for money aspect of the uniforms. (11) ____
At Major Hotels a new uniform was needed to replace the old one which was considered to be ‘old-fashioned and unattractive.’ The new design was well received by the reception staff of the hotel chain. (12) ____. The new bottle-green uniforms were selected from Rayner Corporate Clothing. It was felt that it was a functional choice of colour and made a pleasant change from the more traditional black.
l Do not use any letter more than once.
A. Feedback was then collected from staff at the hotel and minor changes were made before the uniform was introduced across all hotels.
B. The award will be presented to the competition winners at The Career and Workwear Show which will be held at Business Design Centre in London.
C. They all believe that its introduction has led to a modern, more professional corporate image and greater confidence among them.
D. One entry predicted that uniform fabrics would incorporate security aids which are read by sensors on doors and only allow access to authorised personnel.
E. In her opinion this had been achieved at half the cost of the other entries, with the average cost per person being £201,and each uniform being expected to last two years.
F. It asked why the uniform was introduced, who it was designed to be worn by, and how the firm went about selecting a supplier.
G. She felt that the head receptionist at the hotel should be asked to put forward the views and preferences of the team.
H. In its entry it said:‘Substantial investment has been made in this uniform because uniforms are seen as a very important area.
I. One reason for this is that all three proved to the judges that they had thoroughly researched their choice of new uniforms.
参考答案:8.F 9.H 10.A 11.E 12.C
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